Reliance LYF, is an Indian mobile handset company headquartered in Mumbai, India. It manufactures 4G-enabled VoLTE smartphones. It is a subsidiary of Reliance Retail, the consumer electronics arm of Reliance Industries Limited. It is operated along with the parent company’s flagship venture, Jio. According to Counterpoint Research, in May 2016, It became the fifth largest smartphone player and second largest phone supplier in India. It was established in 2015 by the telecom operator, Jio. Marketed closely along Jio’s 4G services, smartphones under the brand were slated to launch in November 2015 In January 2016, it launched its first set of 4G-enabled smartphones named after the four elements: Earth, Flame (Fire), Water, and Wind.
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