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Lenovo smartphones are marketed as the “LePhone” in Mainland China and the “IdeaPhone” overseas. Motorola Mobility, ZUK Mobile and Medion, , sell smartphones under their own brands. As of September 2015, It is in the process of rebranding most of its phones using the Motorola brandname , n early 2013, It signed an endorsement deal with Kobe Bryant. It says Bryant was selected in order to further internationalize its brand while appealing to young consumers. Bryant made numerous appearances on behalf of this Brand and was its main smartphone marketing campaign of the year in Asia.

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